Filmmaker Estela Renner analyzes the effects that mass media and advertising have on children, showing how the industry discovered that they are the best targets for selling products. In addition to listening to them, the film talks to parents who report how influential their children are at home and how this is directly linked to advertisements, and experts debate the negative effects of this exposure.
Is Criança, a Alma do Negócio on Netflix? Unfortunately the movie Criança, a Alma do Negócio is not yet available on Netflix.
| Writing | Estela Renner | Writer |
| Production | Luana Lobo | Executive Producer |
| Writing | Marcos Nisti | Idea |
| Writing | Estela Renner | Idea |
| Writing | Renata Ursaia | Writer |
| Production | Estela Renner | Executive Producer |
| Directing | Camila Battistetti | Assistant Director |
| Production | Marcos Nisti | Executive Producer |
| Directing | Estela Renner | Director |
| Camera | Rafa Ribeiro | Director of Photography |
| Editing | Tiago Teixeira | Editor |